Softloom IT Training

The way we interact with technology is evolving. We are moving from a "type-to-find" era to a "speak-to-find" world. From asking Siri for a nearby restaurant to telling Alexa to add items to a shopping cart, voice commands are now second nature. For businesses and students, this shift is more than a convenience; it is the new frontier of SEO (Search Engine Optimization).  Ignoring voice search today is like ignoring mobile optimization in 2010. Let’s explore why voice search is reshaping the digital landscape and how you can master it. Why Voice Search is the "New Normal" By 2025, over 50% of all online searches are expected to be voice-based. This rapid growth is driven by several factors: Conversational AI:  Tools like Google Assistant and Siri have become incredibly accurate. Efficiency:  Speaking is three times faster than typing. Multitasking:  Users search while driving, cooking, or exercising. Smart Devices:  The rise of smart speakers and ...

  Artificial Intelligence (AI) is no longer a futuristic concept; it has become a core part of digital marketing today. From analysing huge amounts of data to understanding customer behaviour and creating personalised content, AI has completely transformed how brands plan, execute, and measure their marketing strategies. In 2025, AI is not just an additional tool; it is the driving force behind smarter marketing decisions, more efficient campaigns, and faster business growth. Understanding how AI works in digital marketing is essential for businesses that want to stay relevant and competitive in a world that is becoming more digitally driven every day. AI Makes Personalisation Better Than Ever Personalisation used to mean including a customer’s name in an email, but AI has taken it to a much more advanced level. AI studies how users behave online, what they search, what they click, how much time they spend on a website, and even what kind of content they prefer. With this data, AI ...